We are at a crossroads. If we are to address climate change, let alone our broader sustainability challenges, we need significantly disruptive innovation across a wide number of sectors.
“Will we be able to energize our innovation ecosystem to create the disruptive, sustainable technologies we need? Will we create the conditions under which sustainable innovations can flourish?
“Our book is about how we may collectively catalyze business and markets to innovate sustainable technologies. We adopt a systems perspective, arguing that social sector leaders of all types—nonprofit leaders, policymakers, academics, business leaders, entrepreneurs—all play a role. There is no simply solution. Thus, this book is for everyone. We discuss how the innovation system works and provide specific suggestions on the levers available to each stakeholder to drive sustainable innovation.”
Article: An excerpt from Can Business Save the Earth?: Innovating Our Way to Sustainability