Nike walks the talk of circular design, and models collaborative behavior, too.
“Nike has created an open source design guide to help businesses reach their sustainability goals. The guide maps out the 10 principles of circular design to help the industry codify and standardize sustainability in the supply chain.”
One of their primary strategies is to hold up great examples, no matter who did them. The first guide “features videos and case studies from other brands including Levi’s and Fjallraven.”
Business needs a planet to operate on. We, the humans, need to to learn work together to share this planet with all earthly life. This beautiful work of design thinking reminds me that Nike gets this, or sincerely wants to try.
Article: Nike Creates Circular Design Guide to Promote Sustainable Collaboration