Advertising Practice As brands become more purpose-driven, espousing values around equality and social justice in their advertising, shouldn’t their media spend be equally ethical? “As a former client-side marketer, I feel compelled to ask my fellow marketers and their media agencies: Is there a more ethical, transparent and sustainable way for us to buy media? A strategy assuring that our dollars aren’t going to be hijacked by some bot farm in Siberia or gobbled up by invisible middlemen? Where dollars aren’t inadvertently funding hate speech, fake news, genocide, pedophilia and more evils in the world?” Article: What if the ‘M’ in CMO Also Stood for Morality?