The importance of a clear, socially useful mission.
"When 'purpose' is only a statement in the Corporate Social Responsibility report, it’s only a matter of time before the real purpose of the enterprise is revealed. Consider Enron. Wells Fargo. Facebook. And now, we have Boeing. In a searing expose in The New York Times, reporters make a strong case that the problems at the company go much deeper than bad design on the 737 Max.
Article: Boeing’s Muddled Mission Statement Foretold the Company’s Current Crisis