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Learning WEIRD (Western, Educated, Industrialized, Rich and Democratic) humans have a strong bias for the familiar. A study published in the Journal of Cross-Cultural Psychology found that when you assign a simple problem to the Himba, the semi-nomadic people of Namibia, and to a group of Westerners, the Himba are more cognitively flexible. "They were better able to switch away from a learned rule and use a shortcut when the opportunity presented itself."
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