Lack of brand awareness is not a marketing problem. It is a mission-driven leadership problem Rob Simpson is a proven CEO and leadership consultant. He knows from experience that mission is a powerful driver of organizational performance. He very neatly summarizes the whys and hows of using mission to foster employee loyalty, encourage customer engagement, improve strategic alignment and find organizational clarity. Article: Start with Why Storytelling begins with knowing what story you want to tell. Everything else will follow  In September Kevin Spacey gave a keynote at Content Marketing World in Cleveland. What does a Hollywood actor have in common with content marketers? “When you strip everything away, we are all striving toward the same goal, and that is connecting with our audiences,” Spacey said. Then he shared his three key elements that make better stories: conflict, authenticity and the audience. Article: Kevin Spacey’s Top 3 Tips for Better Storytelling