“We hope to set the bar for our industry.”
"This week H&M announced that "all of its online clothing items will now carry a "transparency layer." This feature will give customers detailed information on each piece of clothing, including "production country, supplier names, factory names and addresses, as well as the number of workers in the factories.
"The brand added that customers shopping in physical stores can easily access the same information. As explained in a press release, customers will be able to use the H&M app to scan an item tag; the app will then list off the transparency layer that is found online.
"...H&M reported that the launch also includes giving customers the ability to see what materials were used to make each item."
Article: H&M Added Information on Production to Its Online Garments