Adidas is closing the loop on the production process.
From the Learning to Get it Right department, on Wednesday one of the largest shoemakers in the world announced a new shoe called the Futurecraft Loop. The shoe is designed to be the first 100% recyclable shoe ever created for the mass market.
“The sneakers, which in styling resemble Adidas' more traditional offerings, like the UltraBoost, are made to be purchased, used, worn out, and then returned to Adidas. The company will then break down the materials, turning them not into goods like a tote bag or a water bottle, but into more high-performance footwear.”
To paraphrase Sly Stone, we can make it if we really try.
Article: Adidas is Creating the World's First Fully Recyclable Sneaker That Anyone Can Buy.