Advertising, Social Messaging
“The MAGA hat is definitely a dividing line of us vs. them. It represents anger and fear and hatred.”

A beautiful tv spot interviews a refugee, two immigrants, and an expat. Each explains why they felt they needed to leave their home country, and each describes being turned away by the U.S. Their poignant stories are counterbalanced with close-ups of a seam ripper being used to tease the embroidery thread that makes the words "Make America Great Again" out of a red ball cap. The same thread is then embroidered into a knit cap, this time displaying the words "Welcome to Canada". Lovely.

Article: Canadian Company Reinvents The MAGA Hat With Heartwarming Campaign