A powerful driver of employee loyalty: "We want them to be who they are".
Patagonia, the Ventura, California, based outdoor clothing brand is on many a ”Best Employer" list, and has a superb reputation for retaining employees over the long run. And one particularly quirky policy symbolizes the company's appeal. “The company hires activist employees and encourages peaceful environmental protests. But for those wayward employees that get thrown in jail for their efforts, Patagonia will pay their bail (and their spouse's bail), pay for their legal fees, and pay them for their corresponding time away from work.
“Because, as Patagonia's Chief Human Resources Officer, Dean Carter, told a crowd at a recent Salt Lake City conference, 'We want them to be who they are.'"
Article: Patagonia Has Only 4 Percent Employee Turnover Because They Value This 1 Thing So Much