Creative Process Innovation is not about having new ideas. It's about solving problems and doing the hard things first. “There is no one path to innovation. Everybody has to find their own way. Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve. So the best advice is to gather as many tools for your toolbox as you can. “Here are four facts about innovation that you’ll rarely hear, though they’re critically important.” Article: Innovation Isn’t About Ideas.