Creative Process Better brainstorming: Use the team to build, rather than create. Most brainstorming sessions yield little more than an opportunity for one or two people to show-off. The Onion, the humor magazine that has been making America laugh since 1988, has discovered how to balance both the internal creative insight of individuals, and the synergy that a group can provide. Rule one: come to the brainstorming meeting with ideas already sketched. Do not use the session to develop new ones. Article: No Joke! Yes, You Can Learn From The Seriously Applicable Ways That The Onion Brainstorms Its Ideas