“'When the Bauhaus movement began, it was at a time when the world was on the brink of massive technological change,' explains 99designs CEO Patrick Llewellyn .... 'While many artists were worried that mainstream adoption of electricity and mass production would be the end of art as we knew it, the Bauhaus group were instead inspired by the change and progress they saw happening around them.'”

“...A group of international designers have redesigned famous logos in the style of the Bauhaus to celebrate 100 years of the influential art school. Identities for Apple, Adidas, Burger King, BBC and Netflix have each been given the Bauhaus treatment following a competition set by creative platform 99designs.

“Radical at the time, the school rejected ornamentation in favour of a pared-back approach where form was inspired by function. Colour theory, the veneration of craft, experimental image-making and typography were integral to the Bauhaus’s output.”

Article: Apple, Adidas and Netflix Logos Get Bauhaus Makeover to Celebrate the School’s Centenary