How We Learn, How We Change Complexity science explains why nonconformists morph into conforming hipsters. “Jonathan Touboul is a mathematician who studies the way the transmission of information through society influences the behavior of people within it. He focuses in particular on a society composed of conformists who copy the majority and anticonformists, or hipsters, who do the opposite." "...Hipsters are an easy target for a bit of fun, but the results have much wider applicability. For example, they could be useful for understanding financial systems in which speculators attempt to make money by taking decisions that oppose the majority in a stock exchange." Article: The Hipster Effect: Why Anti-Conformists Always End Up Looking the Same