River Island clothing brand explores the changing face of modern families as part of new ad campaign.
“The traditional nuclear family now represents less than one-third of families in the UK, while blended families, non-biological families, multi-ethnic families, same-sex parent families and single-person families have grown significantly. Despite this, the multi-faceted family is often overlooked in advertising.
“The campaign is thus an ode to diversity in family units and focuses on images which examine how the traditional nuclear family of yesteryears has transformed. Under the hashtag #ThisIsFamily, River Island seeks to redefine the family stereotype and display it in all its forms.”
Article: River Island Campaign Celebrates the Changing Face of Modern Families