New Border by Frank Schroeder

“Often we don’t realize just how much our perceptions of art, advertising or objects is influenced by color. ‘Colors’ as we know them, are waves of varying frequency on the electromagnetic spectrum that are received by the ‘cone’ cells in our eyes and translated into images by our brains.

“Our perception of color isn’t just a scientific matter though; many centuries of use have changed the way we view colors and added many subconscious associations.

"Many artists have been aware of this, and intentionally use color to represent certain emotions or associations and influence how the viewer responds to a piece.

"Depending on your age, gender and nationality, your view of color is extremely subjective, and tied to many personal experiences.” This is a neat summary of the primary coors and the meanings various cultures have assigned to them.
Article: The Bias of Color