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Team Building, Organizational Health Diverse voices make the clearest message. “Marketing may be going through turbulent times, but the industry should consider that a gift according to Magnus Djaba, global president and UK CEO of Saatchi & Saatchi.” But, he says, the industry’s biggest challenges have “got nothing to do with the proliferation of media channels. It’s got nothing to do with the challenges of ‘frenemies’ who are both media owners and content creators. It’s got nothing to do with the challenges of data. “Reflecting on his own experience growing up on a London council estate to becoming head of one of the world’s biggest creative agencies, Djaba expressed genuine concern for the future of agencies given the ‘fundamental danger’ posed by the lack of socio-economic diversity.” Article: The Lack of Socio-Economic Diversity in Marketing is a ‘Fundamental Danger’ |