Customer Experience, UX Don’t just try to make your customers feel good; strive to make them feel good about themselves. “As a customer service consultant, I get more requests from CEOs who want their organization transformed into, say, ‘the Ritz-Carlton of banking’ or ‘the Four Seasons of heavy construction’ than I get requests that run the other direction: hotels looking to become ‘the CitiBank of beachside resorts’ or ‘the Walmart of boutique hotels.’  This isn’t a slight of CitiBank or of Walmart. But it does point to the truth that I want to talk about today: the understanding many of us instinctively have that a sense of hospitality equates with and leads to the highest level of customer service.” Article: Is Hospitality The Missing Element In Your Customer Service Culture?