I don’t care about football, but I do care about how the Patriots are the Patriots. And I love smart advertising.
Last Sunday evening, Super Bowl Sunday, Debbie and I were driving home from VT after xc-skiing, as we do every Sunday in the winter. The roads, typically crowded with plates from CT, NY and NJ on Sundays at that time, were as empty as one would imagine they would be after a nuclear holocaust. She said: “Do you know who the Patriots are playing”? “No.” “Do you know where they’re playing?” “No.” The next morning she was up first. When I came downstairs she looked up from her laptop and said: “They played LA, in Atlanta. They won.”
But our indolence about the Super Bowl doesn’t mean that I’m not impressed with the Patriots' team work. We all have a lot to learn from any group of people who have learned to think and act like a team. And the Burger King Andy Warhol ad was great.
Article: The New England Patriots: The Mastery Of Teamwork In A Climate Of Constant Change