Branding Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities. “A strong brand voice is a living, breathing manifestation of your brand promise. This voice comes from a much deeper place than stringing together clever words and phrases to sell products. An authentic brand voice solves problems, delivers a great customer experience, and stands for something. That’s as true in the digital age as it was in the analog one. The problem is that it’s much harder to have a strong and consistent brand voice in the digital age. The very breadth of consumer interactions with a brand—from viewing a product online to following posts on Snapchat to calling customer service—has fragmented and complicated how brands connect with consumers…we’ve found that the following questions are the most important ones to answer.” Article: Five Questions Brands Need to Answer to be Customer First in the Digital Age