It’s official: Creativity drives business results.
The reason that creativity is now in demand by hiring teams is that it is now proven to drive business results. “Productivity and efficiency have been the traditional indicators of business health and performance. But what about Creativity? Does it lead to more business success? In other words, do companies experience a Creative Dividend? Adobe asked Forrester Consulting for help to answer these questions. The study surveyed senior managers from corporations across a diverse set of industries to quantify and qualify how creativity impacts business results.”
Article: What Makes Creative Companies Outperform Their Competitors?