New Economy Milton Friedman was wrong. “Corporations do have a responsibility to society beyond maximizing profit, which can best be met through adopting the following four strategies: 1. Innovation: Develop new and improved products and services that maximize societal value and minimize environmental impacts. 2. Business strategy: Develop strategies through holistic assessment of impact, not only on business outcomes but on contribution to the common good in space and time. 3. Choice influencing: Use marketing and awareness campaigns to promote sustainable products, consumer behavior and social justice. 4. Private-public collaboration: Invest in social and human capital (including through multisector solutions) for long-term economic development and social justice.” Article: Milton Friedman Was Wrong: Corporations Do Have Social Responsibility