Nearly two-thirds of consumers want businesses to take a stand on cultural, environmental or political issues. And taking a stance on a social issue is risky. But comedians have been doing it forever.
Comedian Jim Jefferies talks about gun control, and the psychographic profiles of his audience, on a NETFLIX special.
“Comedians and video marketers have more in common than you might think. Both need a recognizable voice, awareness of current events and a granular understanding of their audience. This past year was a huge year for video, and we can expect the trend to continue in the future. Here are three indispensable lessons video marketers can take away from comedians.”
Article: Lessons Marketers Can Learn From Comedians About Branding