“In our latest results from our Retail Innovation Tracker, which ranks experts’ perceptions of 150+ well known consumer-facing brands, PSFK researchers found that the most innovative brands, whether upstart or established, are increasingly positioning their products and services alongside purpose-driven initiatives that simultaneously elevate customers’ perceptions and accomplish global good.”
Article: PSFK Tracker Shows How Purposeful Brands Won 2018 and Will Play 2019