Research Human centered research requires that we are aware of our human biases. “Since we have come to rely more and more on quantitative and qualitative research to take informed product/business decisions, it’s also important to ensure that the data and its method of collection is not impaired by an ignorance of cognitive biases, so as to provide meaningful value to end customers. There are more than a 100 of them (188 according to this exhaustive infographic), but for the context of User Research, I’m going to focus on 10 of them and give examples/anecdotes on why and how to avoid them.” Article: 10 Cognitive Biases to Avoid in User Research (And How to Avoid Them)