In Brazil 86% of women say they have been sexually harassed in nightclubs. So Schweppes helped them prove it.
“Agency Ogilvy Brazil created a dress fitted with sensors that record every time the wearer is touched. Three women wore it to a nightclub in São Paulo, with the data being sent to a control-unit via Wi-Fi. In one evening the three women were touched without consent an astonishing total of 157 times, or more than 40 times per hour.”
Article: Schweppes' Dress Experiment Records Sexual Harassment