Advertising, Creative Process, AI
It wasn’t if, it was when. Here's the world's first ad written by AI.


"Lexus used data on 15 years of award-winning luxury campaigns, as well as information about the brand and human emotion to create a 60-second film that tells the story of a car that comes to life and will inevitably lead to questions about whether artificial intelligence can do the same creative job as humans." If you are a creative director, relax. For now your job is secure. For you the good news is that this ad is kind of dumb. The bad news is that it's no dumber than most car ads.
Video/Article: How Lexus Programmed a Machine to Write the World’s First AI-Scripted Ad