Branding, Marketing, Design Instead of spending money on ad buys, companies can market themselves through their design.  Marcus Engman, who spent six years as Ikea’s head of design, has left the dream seller to bring the value of what he proved there, that good design sells, to other companies. He has started a consultancy that shows leaders how to spend their marketing budget on customer understanding and design, rather than marketing. Article: Design Will Kill Marketing, Says Ikea’s Former Design Chief