“We needed to make people see Plan as a global, modern organization that advances equality for girls everywhere."
“Research shows that we talk differently to children depending on their gender. We talk to boys about their abilities, skills and potential and to girls about their bodies and feelings. Little by little, this starts to influence how they see themselves. A study shows that by the age of six, girls are more likely to think that boys are the smarter gender; many girls believe that men will do better in fields associated with brilliance – such as physics and mathematics.
"Sheboard is a virtual keyboard for boosting girls’ confidence. With predictive text input, it suggests gender-neutral language. It helps everyone reflect on – and possibly change – the ways we talk to and about girls. Sheboard also reminds girls about the abilities they have that people don’t always think to mention. The amount of communication that happens on our mobiles keeps growing. That’s why the keyboard is an ideal place for tapping into people’s language. But the idea is bigger than that; typing messages is something everyone can relate to, and just hearing about the keyboard makes people think how they choose their words when talking with or about girls."
The campaign got media attention, both positive and reactionary, all over the world.
Article: Sheboard – Raised by Words