Marketing, Learning Consumers should be called humans Last week the Association of National Advertisers (ANA) threw their annual Masters of Marketing Conference in Orlando, FL. According to DigiDay “Human marketing was the buzzword of ANA with presenters arguing that with all of the talk on targeting, many brands seem to forget their customers are people. ‘In the Bay Area, you hear [marketing is] growth hacking. I think all of this gets to getting back to where the industry started, being useful to real people, humans,’ said Eric Reynolds, CMO of The Clorox Company.”  Other themes included: -Brands need to know what they stand for, -Marketers are far from really being smart about data, and -Companies should commit to diversity goals. Article: People, Not Consumers: 5 Things We Learned from the ANA Meeting