Real journalism matters.
Recently the Columbia Journalism Review sponsored a print and digital ad campaign designed to remind readers of the value and importance of concrete, fact-based journalism. The campaign consists of people reading what appear to be typical newspapers, but check the title on the masthead. The work was done by TBWA\Chiat\Day New York.
Article: Columbia Journalism Review Debuts New Ad Campaign in The New York Times to Combat 'Fake News'