It pays to stand up for what is right.
In early September Nike made Colin Kaepernick one of the faces of its newest ad campaign. With clean data to sort, it looks like a genius move. Foot traffic to 242 Nike stores in the U.S. between August 21 and September 10, compared to the same period in 2017, was up by an average of 16.9%.
Article: After Kaepernick Ad, Nike Store Traffic Was Up in Blue–and Red–Counties.