'When We All Vote' campaign launches with PSA built on Aretha's 'Respect'. Michelle Obama is behind it.
The 90-second film, directed by Maggie Burrows, features a cast that includes a student blogger, a concert cellist, an olympian, and an agricultural activist. One line at a time they make a simple request for respect. The campaign, on social and digital channels, launched this week.
The ad encourages every eligible American to get registered and ready to vote in the upcoming midterms.
“In the 2014 midterms, only 23% of eligible 18-35 year olds cast a ballot,” says Kyle Lierman, CEO of When We All Vote. "But in 2018, young people all across the country are speaking up, demanding respect and registering to vote."
Article/Video Aretha Franklin's ‘Respect' Becomes a Voter Registration Anthem