How can you optimize a company for calm, not chaos?
Twenty-five years ago Jason Fried and David Heinemeier Hansson were running a design firm in Chicago. To better manage their own work they designed and built a project management platform. It didn’t take long for them to see that the licensing of that software was a more interesting business model than doing one-off projects for fickle clients. Twenty years later many, including me, rely on their Basecamp to keep track of who is doing what when.
Being designers they asked first, how can we optimize a company for calm, not chaos? How do we minimize distraction and maximize quality work time? By asking questions like this they discovered some new rules of enjoyable productivity. Now they’ve written a book about what they've learned, It Doesn’t Have to Be Crazy at Work. Here’s an excerpt.
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