Advertising, Social Responsibility, Brand Activism Raising awareness about sexism as brand promotion This past winter and spring, coinciding with International Women's Day on March 8, India's largest airline, IndiGo, conducted a refreshingly direct and clear campaign about sexism, its insidiousness and it’s deleterious effects on everyone. The work, by Wieden+Kennedy Delhi, included posters at airports, social media and a series of zines bound as a special edition of IndiGo's in-flight magazine. Nicely done.  Article: IndiGo Collaborates With Wieden+Kennedy Delhi To Unveil Its March On Campaign For Gender Equality