"Customer focused advertising is the future of advertising."
“Domino’s delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino’s account at Crispin Porter & Bogusky, what might you do with this not insignificant fact?" The agency’s answer is Paving for Pizza, a civic-minded promotion that hires road crews to fill in pot holes. The effort "wraps the brand in a warm PR blanket.”
Article: “Paving for Pizza” Expands The Idea of What Advertising Can Be.