Rather than litigate, this pork products brand got into the slip stream of the brand that copied them. Now both are winning.
Farmland Foods is a 58-year old pork products brand. They are about sliced, packaged pig meat. You can join their Bacon Club from a primary nav link on there website.
Supreme is a skateboard clothing brand established in NYC in 1994. For fall the company that Esquire refers to as “feeders of the fuccbois” introduced a hat that looked awfully familiar to the pork packers. But rather than litigate, the elder brand said “We’ll play.” In the language of poker, they saw the bet, and then they doubled it. First, they called out on Twitter.
Then the company re-appropriated the whole Supreme line. They hired pros and made a complete lookbook of images of elderly farmers rocking Supreme gear.
Then they posted it all to Instagram. So far the score is a lot more people being aware of, and feeling good about, two very different brands. Brilliant.
Article: Pork Producer Continues to Troll Supreme With Hilarious Lookbook