Advertising/Learning Short form video is popular because it works. "A lot of us avoid doing self breast exams because they’re confusing and scary, but they’re one of the best ways to find cancer early. And the earlier you spot cancer, the better your chances. So, for the sake of your tits (they’ve been loyal friends haven’t they?) watch this two minute “how to” video created by Mae Ryan and Mona Chalabi." And many of us avoid the challenge of simplifying our story into a compelling 2 minute video. Video: Touch Your Tits