Advertising demos ‘are not a good indicator of what people like to watch’.
“As Netflix continues to take over the TV industry—it now has 130 million subscribers in 190 countries, and will spend as much as $8 billion on original programing—the company says it has thrived by programming not to demographics but what it calls 'taste communities'.
“We found that demographics are not a good indicator of what people like to watch,” said Cindy Holland, vp of original series…
“Instead, Netflix’s scientists have found that there are several connections among content types and what people like to watch, which goes “several layers deeper” than genres. They refer to these as 'taste communities,' and have identified 2,000 of them."
Article: Netflix Thrives By Programming to ‘Taste Communities,’ Not Demographics
