Advertising
When the brand itself is the brief
Andrii Mishenko is an adverting copywriter based in the Ukraine. Last year he gave himself a creative challenge to create a print ad for a well-known brand every day, an effort he called "365 Days of Copy". As he had no brief, he used the ads to reflect his understanding of the brands’ core promises.
Article: Copywriter Challenges Himself to Create an Every Day for a Year, and They’re Pretty Clever