Gender Dynamics, Change and Transition, Branding When masculinity gets rethought, men rise. Women rise. All humans rise. “Masculinity used to be a place of strength, power, stoicism. But the cracks are showing: Men now start businesses at half the rate of women, for instance, and they represent 70 percent of all suicides. Even the very building blocks of maleness are declining: Testosterone has fallen 17 percent, and the Y chromosome is showing signs of crumbling. The world men created and ruled doesn't work anymore, and they don't have the tools to fix it. The media needs to help.” Article: The End of Masculinity: 5 Steps Into the Future for Brands