User Experience It’s always the customer’s first time. “A few months ago I hailed an Uber driven by a guy named Vishwas Aggrawal, who goes by Vish for short. He had a staggering 4.99 rating. 4.99? I couldn’t believe it! I figured he was just a newbie–until I scrolled down and saw that he’d given almost 5,000 rides. How was that possible?”. Article: 7 Customer Service Lessons from the Best Uber Driver Ever