Technology that understands the best practices of logo design, copywriting and social media strategy.
Tailor Brands, a startup that automates parts of the branding and marketing process for small businesses, recently announced that it has raised $15.5 million in Series B funding. “CEO Yali Saar has said the company sits at the intersection of design and machine learning. The idea is to create technology that understands the best practices of logo design, copywriting and social media strategy.”
As a strategist who has hired and referred a lot of great designers, designers who delivered a lot of really brilliant brand thinking, I am conflicted. Machine learning does kill skilled jobs. But as an advocate for the client I am excited too. At the very least this algorithm can reduce the number of design cycles needed to get to yes. Try this. Tell me of your experience.
Article: Tailor Brands Raises $15.5M for AI-Driven Logo Creation and More