A case-study in brilliant marketing.
This week the English succumbed to Croatia in the World Cup. But last week the English beat Sweden 2-0. That win prompted some enthusiastic fans to march to the IKEA store in Stratford, where they were filmed jumping on its beds and acting like sugar-riddled kids at a sleepover.
IKEA’s response is one to learn from: they congratulated the winners and put fish and chips on sale in their cafe.
Article: IKEA’s Gentlemanly Responses To Store Being Trashed After England World Cup Win
