Branding/Advertising How do some of the most successful brands in the world tell their own stories, and then incite their customers to act? The folks at Brand Trust have uncovered how loyalists feel about 10 of the US’s top brands. Then they explored how these brands’ used their ads to tell these stories to their audiences. This in-depth article explains what a brand story looks like, how brands’ ads reinforce their stories, and how you can create ads that tell your brand story. Article: The Keys to Successful Brand Stories