Advertising An unusually compelling Craigslist ad that makes a 19-year old car sound like a must-have. Know what? Nobody but nobody wants to read what you’ve got to say, unless you speak in a language that is direct, authentic and relatable. But, when you speak in a voice that others can relate too, you're in. Like this online ad. It promises only a cheap car that will run forever, no matter what. The car sold long ago, yet people are still taking about the ad. Funny. Direct. Relevant. Article: Now This Is How You Sell A 1999 Fu*king Toyota Corolla