“I block ads because I believe ads can be so much better.”
Laura Desmond has been hanging out with advertising students from the Stan Richards School of Advertising and Public Relations at the University of Texas. “What I learned affirmed my faith in the future of advertising. I also walked away with a strong sense that these young students, if given the chance to practice the craft the way they see it, would upend the whole industry,” she says. She took away three insights:
1) They expect more for their time and attention.
2) They respect and give serious credibility to ads, content and memes that get through their ad blocking software.
3) They expect advertising to be relevant and to take them seriously.
Article: The Future of Advertising Is In the Hands of Ad Blockers
