Marketing Communications “I won't do something unless I can get at least two or three good laughs out of it. If I can't, it's not gonna make the team.” I’ve been binging on Jerry Seinfeld’s series Comedians in Cars Getting Coffee. The opportunity to listen in as master comics talk about their craft is a priceless gift. They worked hard to get where they are, much of it learned by swinging for the fence and missing. As Jerry says: “Being a good husband is like being a good stand-up comic - you need ten years before you can even call yourself a beginner.” So, I was primed for this article. Daniel Burstein makes a good case that marketers should follow the lead of comedians in understanding and relating with our audiences. Rule one: "Use your customer’s language, not yours.” Rule Four: “Experiment.” Article: What Marketers Can Learn From Stand-up Comedians