Activism/Branding
Help your brand take a stand.
In the Fall of 2016 I was discussing a collaboration with two other consultants. During this time, when Trump was elected, I immediately took a stand in this letter. Their response was: “We can’t be political. We may alienate potential clients.” It was the first of several indications that this wasn’t the right partnership for me. We are in a new era of activism, an era where there is an increasingly clear role for brand citizenship. Clever isn’t enough anymore. Today we want substance. We want to know why a brand exists and why it is worthy of our time, money and identity. Here’s some learning from the pioneers who are getting brand activism right.
Article: 5 Tips to Future-Proof Your Brand In This Age of Activism