Design Process How to use design sprints to solve big, hairy and audacious challenges Jake Knapp created the design sprint at Google in 2010, ran over 100 sprints with startups at Google Ventures from 2012–2017, and then wrote the book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days about the process.  He describes the design sprint as a tool for very specific situations: - You have a big project or big problem to solve, - You’re just starting out, - You don’t have the answer, or - It’s going to cost a lot of time or money. “I would say that as of 2018, most people are not doing design sprints in those situations. Most people are raveled up in old-fashioned office behaviors: endless arguments, decision churn, extroverts dominating group brainstorms, following hunches and wasting months or years,” Knapp says. This article has some good ideas about unraveling people from those old-fashioned office behaviors. Article: Bringing Design Sprints Inside Your Company